Standing out from the Crowd

One of the good things about the internet and the increased use of free media for self-exposition is the innovation and creativity it encourages. The pure numbers of people floating around the internet who are interested in a short video/blog post/tidbit that exhibits originality of concept and nice execution mean that talented ‘artists’ have a perfect, relatively cheap way of getting themselves known and talked about, and their ‘products’ purchased.

I guess the problem is standing out from the crowd. With a larger potential audience comes greater competition and a walk down the virtual shopping aisles of Youtube would have you quickly surmise that there are shedloads of very talented people with access to (at least) a video camera and a head of smarts. But, there is always room for those who have the motivation and originality to be a ‘first’, and those who spend some time surfing the net know that certain blogs, discussion websites and, increasingly, mainstream media (through their blogs/offbeat columns/video sections) lap it up. A notable mention on a superblog such as Boingboing has the potential to slam web servers as the many thousands of devoted BB readers click on through (e.g.).

This post is leading somewhere, and that somewhere is the clever choice of an hitherto unsigned Manchester band to record a film clip for their latest offering in front of mutliple CC-TV cameras and then request the footage back through Data Protection legislation for mashing together. Although it is passed off as a way to produce a cheap film clip (“we didn’t have money for a film crew”) it is much more likely an attempt at something sufficiently original and creative to get the web buzzing. And it did just that… The Telegraph and BB picked it up and I’m sure countless other second- and third- tier blogs (such as this) will do the same. And so the opportunity to become the next OK GO has presented itself… Whether the Manchester band is canny enough to capitalise on its initial fame is hard to see; however, it has definitely given itself a fighting chance with its initial offering…

And when all’s said and done, it is a nicely made film clip (I did notice their use of a free moving camera – complete with CC-TV like lines and resolution) and the song is nice and catchy. So in praise of their efforts in embracing the ‘new’ advertising medi-um/a here’s the link 🙂

(And p.s. – cheers to those who’ve taken up the offer of email subscription; don’t worry mum… I’m on my lunch break!)

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